Beyond Advertising was commissioned by Fresh N’ Easy to conduct a strategic review of their business. Research was conducted to understand their position and develop strategies which would drive the growth of their business. At this stage their business was turning over $200,000 pa.

As a result of this review Beyond implemented a marketing strategy which included renaming as it was found that the name Fresh N’ Easy was generic and not ownable. The company was renamed Sally & Patricks to reflect their personalised service offered by the owners and identity within the market place. Brand Identity, Corporate Stationery, Website, Direct Mail Flyer, Car Signage, Staff Uniforms and Promotional items were created by Beyond.

As a result of the new Brand Identity and Communications strategy, Sally & Patricks are now turning over close to $1M.