KraMar is Australia’s largest manufacturer and distributor of Pet Accessories, distributing its KraMar and PetLife brands in specialty and supermarket outlets.

Recently acquired by AMP, the brand identity was long overdue for a revamp. Beyond Advertising developed the overall brand identity, packaging, creation of KraMar dog and cat illustrations, merchandising and advertising for this company in addition to assisting in the new product development process.

The KraMar packaging range is distributed through speciality stores and positioned as the ‘authority’ brand. Further packaging rollout is still in progress.