Formerly known as “Trader Nick’s”, we re-branded this luxury retreat on Lord Howe Island as Arajilla – a word which means “mystical place to rest”.

Beyond Advertising undertook all phases of the brand identity programme against an exclusive female target audience.

Work included the research phase, name development and the design and production of all marketing material including the photography, web site and advertising. Since undertaking this project our client’s revenues have tripled and continue to grow!