The Australasian Electrical and Electronic Manufacturer’s Association (AEEMA) had a particularly complex message. They wanted to introduce Telematics, a new ‘real time’ information and navigation concept which would benefit both the transport industry and private motorists. Firstly we had to explain to the reader what the concept of Telematics is, and then we had to introduce AEEMA as the association which could introduce technology developers to global market opportunities.
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